Imagine a world where electric vehicles (EVs) were the norm, and gas-guzzling cars were a relic of the past. Sounds like a utopian fantasy, right? Well, that’s exactly what Elon Musk had in mind when he co-founded Tesla in 2003. Fast-forward to today, and Tesla has not only disrupted the automotive industry but has also become one of the most valuable companies in the world. But, have you ever wondered, what propelled Tesla to such dizzying heights?
The rise of Tesla is not just a fascinating business story; it’s a testament to the power of innovation, vision, and perseverance. As the world grapples with the challenges of climate change, energy crisis, and sustainable living, Tesla’s success serves as a beacon of hope for a cleaner, greener future. The company’s remarkable journey is a reminder that with courage, creativity, and a willingness to take risks, even the most audacious ideas can become a reality.
In this blog post, we’ll delve into the key factors that contributed to Tesla’s stratospheric rise. From its early days as a plucky startup to its current status as a global phenomenon, we’ll explore the strategic decisions, technological breakthroughs, and cultural shifts that have made Tesla the envy of the business world. You’ll gain valuable insights into the company’s leadership, innovation, and marketing strategies, as well as the lessons that can be applied to your own business or personal endeavors.
So, buckle up and join us on this thrilling ride as we unravel the secrets behind Tesla’s meteoric rise. Whether you’re an entrepreneur, investor, or simply a curious observer, this journey will inspire and motivate you to think big, dream bigger, and strive for greatness.
Why Did Tesla Rise?
Early Innovations and Visionary Leadership
Tesla’s rise can be attributed to its early innovations and visionary leadership. Founded in 2003 by Elon Musk, JB Straubel, Martin Eberhard, and Marc Tarpenning, Tesla was initially known as Tesla Motors. The company’s primary goal was to produce an electric sports car, the Tesla Roadster, which was launched in 2008. The Roadster’s success not only brought attention to the electric vehicle (EV) market but also set the stage for Tesla’s future growth.
Elon Musk, who became CEO in 2008, played a crucial role in shaping Tesla’s direction. His vision for a sustainable energy future, coupled with his entrepreneurial spirit and willingness to take risks, drove the company’s innovation and expansion. Under Musk’s leadership, Tesla continued to push the boundaries of EV technology, introducing the Model S sedan in 2012 and the Model X SUV in 2015.
- Model S: Tesla’s first luxury sedan, the Model S, was a game-changer in the EV market. Its impressive range, performance, and features made it a favorite among consumers.
- Model X: The Model X, Tesla’s first SUV, was designed to be a more practical and family-friendly option. Its falcon-wing doors and sleek design made it an instant hit.
Disrupting the Automotive Industry
Tesla’s innovations didn’t stop at its vehicles. The company’s entry into the market disrupted the traditional automotive industry in several ways:
- Direct-to-consumer sales: Tesla eliminated the need for traditional dealerships, cutting costs and allowing for more personalized customer experiences.
- Over-the-air updates: Tesla’s software-based updates enabled the company to continuously improve its vehicles without requiring physical recalls or updates.
- Sustainable energy solutions: Tesla’s expansion into renewable energy solutions, such as solar panels and energy storage systems, further solidified its commitment to a sustainable future.
Scaling and Expansion
As Tesla’s products and services gained popularity, the company began to scale its operations to meet growing demand. This expansion enabled Tesla to:
- Establish a global presence: Tesla opened stores and service centers in over 30 countries, making its products and services more accessible to a wider audience.
- Increase production capacity: Tesla invested in new manufacturing facilities, such as the Gigafactory 1 in Nevada, to increase its production capacity and reduce costs.
- Develop new products: Tesla continued to innovate, introducing new products like the Model 3 sedan, the Model Y SUV, and the Cybertruck pickup truck.
Challenges and Opportunities
While Tesla’s rise was meteoric, the company faced numerous challenges along the way. These included:
- Competition from established players: Tesla faced stiff competition from established automakers, which had the resources and infrastructure to compete with Tesla’s innovative products.
- Scaling challenges: As Tesla grew, it faced challenges in scaling its operations, including supply chain management, manufacturing, and customer service.
- Regulatory hurdles: Tesla had to navigate complex regulatory environments, including tariffs, trade agreements, and environmental regulations.
Despite these challenges, Tesla remains committed to its mission of accelerating the world’s transition to sustainable energy. As the company continues to innovate and expand, it will be interesting to see how it addresses these challenges and opportunities in the years to come.
Lessons for Entrepreneurs and Innovators
Tesla’s rise offers valuable lessons for entrepreneurs and innovators:
- Embrace disruption: Tesla’s success was built on disrupting traditional industries and challenging established norms.
- Focus on innovation: Tesla’s commitment to innovation and R&D has been a key driver of its growth and success.
- Adapt and evolve: Tesla has shown the ability to adapt to changing circumstances, including shifting consumer preferences and market conditions.
By understanding the factors that contributed to Tesla’s rise, entrepreneurs and innovators can gain valuable insights into how to drive their own success and shape the future of their industries.
Tesla’s Rise: A Perfect Storm of Innovation and Timing
Introduction to Tesla’s Rise
Tesla, Inc., formerly known as Tesla Motors, is an American electric vehicle and clean energy company founded in 2003 by Martin Eberhard and Marc Tarpenning. The company’s name is inspired by the Serbian-American inventor and electrical engineer Nikola Tesla. In this section, we will explore the factors that contributed to Tesla’s remarkable rise in the automotive and clean energy sectors.
Background: The Emergence of Electric Vehicles
The automotive industry has undergone significant transformations in recent years, driven by advancements in technology and changing consumer preferences. The rise of electric vehicles (EVs) is one of the most notable trends in the industry. EVs offer several benefits, including reduced greenhouse gas emissions, lower operating costs, and improved performance.
However, the EV market faced significant challenges in the early 2000s. Battery technology was not advanced enough to provide sufficient range and power, making EVs impractical for widespread adoption. Additionally, the high cost of EVs and limited charging infrastructure hindered their appeal to consumers.
The Early Days of Tesla
Tesla was founded in 2003, and its initial focus was on developing high-performance sports cars. The company’s first product, the Tesla Roadster, was unveiled in 2006 and was the first production electric vehicle to use lithium-ion batteries. The Roadster’s success was significant, with over 2,500 units sold worldwide.
Tesla’s early success can be attributed to the company’s innovative approach to electric vehicle design and manufacturing. The company’s use of advanced battery technology and lightweight materials enabled the Roadster to achieve impressive performance and range. Additionally, Tesla’s focus on sustainability and environmental responsibility resonated with environmentally conscious consumers.
The Role of Elon Musk
Elon Musk, a South African-born entrepreneur, played a crucial role in Tesla’s rise to prominence. Musk joined Tesla’s board of directors in 2004 and became the company’s CEO in 2008. Under Musk’s leadership, Tesla underwent significant transformations, including the introduction of new products, expansion into new markets, and the development of a global sales and service network.
Musk’s vision for Tesla was centered around accelerating the world’s transition to sustainable energy. He saw the electric vehicle market as a key component of this transition and set ambitious targets for Tesla’s growth and profitability. Musk’s leadership and vision helped to drive Tesla’s innovation and expansion, cementing the company’s position as a leader in the EV market. (See Also: How Many Seats in Tesla Model 3? – Essential Interior Details)
Tesla’s Product Line and Expansion
Tesla’s product line has expanded significantly since the introduction of the Roadster. The Model S, unveiled in 2012, was a full-size luxury sedan that offered impressive range and performance. The Model X, launched in 2015, was a luxury SUV that featured falcon-wing doors and advanced safety features.
Tesla’s Model 3, launched in 2017, was a mass-market sedan that offered a more affordable and accessible EV option for consumers. The Model 3 was a major success, with over 500,000 units sold in 2019 alone. Tesla’s expansion into new markets, including China and Europe, has further solidified the company’s position as a global leader in the EV market.
Challenges and Opportunities
Despite its success, Tesla faces significant challenges in the EV market. The company must continue to innovate and improve its products to stay ahead of competitors. Additionally, Tesla must navigate the complex regulatory landscape surrounding EVs, including tax incentives and charging infrastructure requirements.
However, the EV market also presents significant opportunities for Tesla. As governments around the world set ambitious targets for reducing greenhouse gas emissions, the demand for EVs is likely to increase. Tesla’s position as a leader in the EV market makes it well-suited to capitalize on these opportunities and drive the transition to sustainable energy.
Key Takeaways
Tesla’s rise to prominence can be attributed to a combination of factors, including:
- Advancements in battery technology and electric vehicle design
- Elon Musk’s vision and leadership
- Expansion into new markets and product lines
- Improved manufacturing efficiency and cost competitiveness
As the EV market continues to grow and evolve, Tesla is well-positioned to maintain its leadership position. The company’s commitment to innovation and sustainability has driven its success, and its continued focus on these areas will be crucial to its future growth and profitability.
Why Did Tesla Rise?
The Early Days: Visionary Leadership and Innovative Technology
Tesla’s rise to prominence began with the vision of its founder, Elon Musk. In 2003, Musk, along with Martin Eberhard and Marc Tarpenning, co-founded Tesla, Inc. with the goal of creating an electric sports car that could compete with gasoline-powered vehicles. The company’s first product, the Tesla Roadster, was launched in 2008 and quickly gained attention for its exceptional performance, range, and innovative technology.
Musk’s leadership and vision played a significant role in shaping Tesla’s early success. He brought a unique combination of entrepreneurial spirit, technical expertise, and marketing savvy to the company. Under his guidance, Tesla was able to attract a loyal following of early adopters and enthusiasts, who were drawn to the company’s bold vision and commitment to innovation.
Disrupting the Status Quo: Electric Vehicles and the Shift to Sustainability
Tesla’s entry into the electric vehicle (EV) market marked a significant shift away from traditional gasoline-powered vehicles. The company’s innovative approach to EV design, manufacturing, and marketing helped to establish Tesla as a leader in the industry. By focusing on electric vehicles, Tesla was able to create a new market and disrupt the traditional automotive industry.
The shift to sustainability was a key factor in Tesla’s rise. As concerns about climate change and environmental degradation grew, consumers began to seek out more eco-friendly options. Tesla’s electric vehicles, with their zero tailpipe emissions and reduced carbon footprint, became an attractive alternative to traditional gasoline-powered vehicles.
- By 2010, Tesla had sold over 2,500 Roadsters, making it the best-selling electric vehicle of its time.
- In 2012, Tesla launched its Model S sedan, which quickly became one of the best-selling luxury vehicles in the United States.
- Today, Tesla is one of the leading EV manufacturers in the world, with a global presence and a wide range of electric vehicle models.
Expanding into New Markets: Autonomous Driving and Energy Storage
In addition to its electric vehicles, Tesla has also expanded into new markets, including autonomous driving and energy storage. The company’s Autopilot technology, which enables semi-autonomous driving, has been widely adopted and has helped to establish Tesla as a leader in the autonomous driving space.
Tesla’s energy storage products, such as the Powerwall and Powerpack, have also gained popularity, providing homeowners and businesses with a reliable and efficient way to store excess energy generated by solar panels or wind turbines.
| Product | Description |
|---|---|
| Powerwall | A home battery system designed to store excess energy generated by solar panels or wind turbines. |
| Powerpack | A commercial-scale energy storage system designed for businesses and utilities. |
Challenges and Benefits: The Impact of Tesla’s Rise
Tesla’s rise has not been without its challenges. The company has faced significant competition from established automakers, regulatory hurdles, and concerns about the safety and reliability of its products.
However, the benefits of Tesla’s rise have been significant. The company’s commitment to sustainability and innovation has helped to drive the adoption of electric vehicles and renewable energy. Its products have also helped to reduce greenhouse gas emissions and improve air quality in urban areas.
As Tesla continues to grow and expand, it is likely to face new challenges and opportunities. However, its commitment to innovation and sustainability has established it as a leader in the automotive and energy industries, and its products are likely to remain a key part of the transition to a more sustainable future.
In conclusion, Tesla’s rise has been driven by a combination of visionary leadership, innovative technology, and a commitment to sustainability. The company’s entry into the electric vehicle market marked a significant shift away from traditional gasoline-powered vehicles, and its expansion into new markets, including autonomous driving and energy storage, has helped to establish it as a leader in the automotive and energy industries. As Tesla continues to grow and evolve, it is likely to remain a key player in the transition to a more sustainable future.
Tesla’s Rise: A Perfect Storm of Innovation, Sustainability, and Market Conditions
The Electric Vehicle Revolution
The electric vehicle (EV) market has been on a rapid ascent in recent years, driven by increasing demand for sustainable and environmentally friendly transportation options. At the forefront of this revolution is Tesla, Inc., which has consistently pushed the boundaries of EV technology and manufacturing. The company’s pioneering work in developing and refining EVs has not only helped popularize the technology but also created a new market standard.
One key factor contributing to Tesla’s rise is the growing awareness of the environmental impact of traditional internal combustion engine vehicles. Governments and consumers alike are increasingly recognizing the need for more sustainable transportation solutions, driving demand for EVs. Tesla has been at the forefront of this shift, offering a range of models that cater to various consumer needs and budgets.
The benefits of EVs are numerous, including reduced greenhouse gas emissions, lower operating costs, and improved performance. Tesla’s EVs have consistently outperformed their gas-powered counterparts in terms of range, acceleration, and overall driving experience. This has helped to win over a loyal customer base and establish the company as a leader in the EV market. (See Also: When Was Tesla Established? – Founding Facts Revealed)
Some key statistics that highlight the growth of the EV market include:
- 2022 EV sales: Over 2.5 million units sold worldwide, up 63% from the previous year.
- Global EV forecast: Estimated to reach 14.8 million units by 2025, with a growth rate of 22% per annum.
- Tesla market share: Currently holds around 23% of the global EV market, with a target to reach 50% by 2025.
Sustainable Energy and Solar Power
Tesla’s commitment to sustainability extends beyond its EVs to its energy storage and solar power offerings. The company’s Powerwall and Powerpack products have revolutionized the energy storage market, enabling households and businesses to store excess energy generated from solar panels and reduce their reliance on the grid.
The integration of solar power and energy storage has created a seamless and sustainable energy ecosystem, further enhancing Tesla’s appeal to environmentally conscious consumers. The company’s solar roof and solar panel products have also become increasingly popular, offering a stylish and efficient way to harness renewable energy.
Some key benefits of Tesla’s sustainable energy offerings include:
- Energy independence: Enables households and businesses to store excess energy and reduce their reliance on the grid.
- Renewable energy integration: Seamlessly integrates solar power and energy storage to create a sustainable energy ecosystem.
- Cost savings: Reduces energy bills and increases the value of properties with solar panels and energy storage systems.
Autonomous Driving and Advanced Technology
Tesla’s Rise: A Perfect Storm of Innovation, Sustainability, and Market Conditions
The Electric Vehicle Revolution
The electric vehicle (EV) market has been on a rapid ascent in recent years, driven by increasing demand for sustainable and environmentally friendly transportation options. At the forefront of this revolution is Tesla, Inc., which has consistently pushed the boundaries of EV technology and manufacturing. The company’s pioneering work in developing and refining EVs has not only helped popularize the technology but also created a new market standard.
One key factor contributing to Tesla’s rise is the growing awareness of the environmental impact of traditional internal combustion engine vehicles. Governments and consumers alike are increasingly recognizing the need for more sustainable transportation solutions, driving demand for EVs. Tesla has been at the forefront of this shift, offering a range of models that cater to various consumer needs and budgets.
The benefits of EVs are numerous, including reduced greenhouse gas emissions, lower operating costs, and improved performance. Tesla’s EVs have consistently outperformed their gas-powered counterparts in terms of range, acceleration, and overall driving experience. This has helped to win over a loyal customer base and establish the company as a leader in the EV market.
Some key statistics that highlight the growth of the EV market include:
- 2022 EV sales: Over 2.5 million units sold worldwide, up 63% from the previous year.
- Global EV forecast: Estimated to reach 14.8 million units by 2025, with a growth rate of 22% per annum.
- Tesla market share: Currently holds around 23% of the global EV market, with a target to reach 50% by 2025.
Sustainable Energy and Solar Power
Tesla’s commitment to sustainability extends beyond its EVs to its energy storage and solar power offerings. The company’s Powerwall and Powerpack products have revolutionized the energy storage market, enabling households and businesses to store excess energy generated from solar panels and reduce their reliance on the grid.
The integration of solar power and energy storage has created a seamless and sustainable energy ecosystem, further enhancing Tesla’s appeal to environmentally conscious consumers. The company’s solar roof and solar panel products have also become increasingly popular, offering a stylish and efficient way to harness renewable energy.
Some key benefits of Tesla’s sustainable energy offerings include:
- Energy independence: Enables households and businesses to store excess energy and reduce their reliance on the grid.
- Renewable energy integration: Seamlessly integrates solar power and energy storage to create a sustainable energy ecosystem.
- Cost savings: Reduces energy bills and increases the value of properties with solar panels and energy storage systems.
Autonomous Driving and Advanced Technology
Tesla’s focus on advanced technology has also played a significant role in its rise to prominence. The company’s Autopilot system, which enables semi-autonomous driving, has set a new standard for the industry. Tesla’s ongoing development of Full Self-Driving (FSD) technology has the potential to revolutionize the way we travel, making transportation safer, more efficient, and more convenient.
The benefits of Tesla’s advanced technology include:
- Improved safety: Autopilot and FSD technology can detect and respond to potential hazards, reducing the risk of accidents.
- Increased convenience: Semi-autonomous driving enables drivers to take their hands off the wheel, reducing fatigue and improving overall driving experience.
- Enhanced efficiency: FSD technology can optimize traffic flow, reducing congestion and minimizing travel times.
Some key statistics that highlight the growth
Key Takeaways
Tesla’s meteoric rise is a testament to the power of visionary leadership, technological innovation, and a compelling brand story. Elon Musk’s ambitious goals and relentless pursuit of sustainable energy have captivated the public imagination, creating a fervent fanbase that drives demand for Tesla vehicles.
Beyond the charismatic CEO, Tesla’s success stems from its commitment to cutting-edge technology, producing high-performance electric vehicles with advanced features and a focus on user experience. This technological edge has positioned Tesla as a leader in the rapidly evolving electric vehicle market.
- Embrace disruptive innovation: Challenge conventional thinking and pursue bold, game-changing ideas.
- Build a strong brand identity: Craft a compelling narrative that resonates with your target audience.
- Focus on customer experience: Prioritize user satisfaction and create products that delight customers.
- Invest in research and development: Stay ahead of the curve by continuously innovating and developing new technologies.
- Cultivate a passionate community: Engage with your customers and foster a sense of belonging.
- Be transparent and communicative: Build trust by openly sharing your vision and progress.
- Don’t be afraid to disrupt: Challenge established norms and push boundaries to create a better future.
As Tesla continues to expand its product offerings and global reach, its journey serves as a powerful example of how innovation, vision, and customer-centricity can drive extraordinary growth and reshape entire industries. (See Also: What Price Did Tesla Split? – Stock Split History)
Frequently Asked Questions
What is Tesla?
Tesla is an American electric vehicle (EV) and clean energy company founded in 2003 by Elon Musk, JB Straubel, Martin Eberhard, and Marc Tarpenning. The company is named after the Serbian-American inventor and electrical engineer Nikola Tesla, known for his work on alternating current (AC) systems. Tesla is known for its luxury electric vehicles, solar panels, and energy storage systems, and is a leading player in the electric vehicle market.
How does Tesla’s technology work?
Tesla’s electric vehicles use lithium-ion battery packs to store energy, which is used to power electric motors. The vehicles are equipped with advanced electronics and software that control the flow of energy and optimize performance, range, and efficiency. Tesla’s vehicles also feature advanced safety features, such as Autopilot, a semi-autonomous driving system. Additionally, Tesla’s energy storage systems, such as the Powerwall and Powerpack, use advanced battery technology to store and manage energy for homes and businesses.
Why should I consider buying a Tesla?
There are many reasons to consider buying a Tesla. For one, electric vehicles are generally more environmentally friendly than gasoline-powered vehicles, producing zero tailpipe emissions and reducing greenhouse gas emissions. Tesla’s vehicles also offer a unique driving experience, with instant torque and smooth acceleration. Additionally, Tesla’s vehicles are known for their advanced technology and safety features, making them a great choice for those who value innovation and safety. Finally, Tesla’s vehicles are eligible for federal and state tax credits, making them a more affordable option for many buyers.
How do I start investing in Tesla?
If you’re interested in investing in Tesla, there are a few ways to do so. You can buy shares of Tesla’s stock (TSLA) through a brokerage account or an online trading platform. You can also invest in Tesla’s products, such as its electric vehicles or energy storage systems. Additionally, you can invest in companies that support Tesla’s mission, such as solar panel manufacturers or renewable energy companies. It’s important to do your research and consider your financial goals and risk tolerance before investing in any company or product.
What are the benefits of owning a Tesla?
There are many benefits to owning a Tesla. For one, electric vehicles are generally more environmentally friendly than gasoline-powered vehicles, producing zero tailpipe emissions and reducing greenhouse gas emissions. Tesla’s vehicles also offer a unique driving experience, with instant torque and smooth acceleration. Additionally, Tesla’s vehicles are known for their advanced technology and safety features, making them a great choice for those who value innovation and safety. Finally, Tesla’s vehicles are eligible for federal and state tax credits, making them a more affordable option for many buyers.
How much does a Tesla cost?
The cost of a Tesla varies depending on the model and features. The Tesla Model 3, for example, starts at around $35,000, while the Tesla Model S, a luxury sedan, starts at around $79,000. Tesla’s energy storage systems, such as the Powerwall and Powerpack, also vary in price depending on the capacity and features. It’s important to note that while Tesla’s vehicles and products may be more expensive than some alternatives, they often offer unique features and benefits that make them worth the investment.
What are the drawbacks of owning a Tesla?
While Tesla’s vehicles and products have many benefits, there are also some drawbacks to consider. For one, the cost of a Tesla can be higher than some alternatives, making it a more expensive option for some buyers. Additionally, Tesla’s vehicles require access to charging infrastructure, which can be limited in some areas. Finally, some buyers may be concerned about the durability and reliability of Tesla’s vehicles, although the company has made significant strides in improving these areas in recent years.
How does Tesla compare to other electric vehicle manufacturers?
Tesla is one of the leading electric vehicle manufacturers in the world, but it’s not the only one. Other companies, such as Nissan and Chevrolet, also offer electric vehicles. However, Tesla’s vehicles are generally considered to be more advanced and luxurious than those offered by other manufacturers. Additionally, Tesla’s energy storage systems and solar panels make it a unique player in the renewable energy market. Overall, Tesla’s commitment to innovation and sustainability has made it a leader in the electric vehicle and renewable energy industries.
What if I have trouble charging my Tesla?
If you have trouble charging your Tesla, there are a few things you can try. First, make sure you’re using the correct charging cable and plug. Next, check to see if your charging station is functioning properly. If you’re still having trouble, you can contact Tesla’s customer support team for assistance. Additionally, Tesla offers a range of charging options, including at-home charging stations and public charging networks, to help you keep your vehicle charged on the go.
How do I maintain my Tesla?
Maintaining your Tesla is relatively easy. First, make sure to keep your vehicle’s software up to date by using Tesla’s over-the-air update feature. Next, wash your vehicle regularly to keep it clean and protected from the elements. Finally, schedule regular maintenance appointments with a Tesla-certified technician to ensure your vehicle is running smoothly and efficiently. Additionally, Tesla offers a range of maintenance and repair services, including battery maintenance and replacement, to help you keep your vehicle running at its best.
Conclusion
In conclusion, Tesla’s remarkable rise to success can be attributed to a combination of innovative thinking, strategic decision-making, and a relentless pursuit of sustainability. By recognizing the importance of electric vehicles, capitalizing on government incentives, and disrupting the traditional automotive industry, Tesla has become a pioneer in the electric car market. The company’s commitment to renewable energy, autonomous driving, and over-the-air software updates has not only transformed the way we think about transportation but has also paved the way for a more sustainable future.
The significance of Tesla’s rise extends beyond the automotive industry, serving as a beacon of inspiration for entrepreneurs, inventors, and innovators around the world. It demonstrates the power of vision, perseverance, and risk-taking in driving meaningful change and creating a better future. As we move forward, it is essential to recognize the importance of sustainable energy solutions, reduced carbon emissions, and environmentally responsible practices in our daily lives.
So, what’s next? As consumers, investors, and citizens, we have a critical role to play in supporting and driving the transition to a sustainable future. We can start by making conscious choices about the products we buy, the companies we support, and the policies we advocate for. We can also encourage innovation, invest in renewable energy, and promote environmentally responsible practices in our communities.
In the words of Elon Musk, “When something’s important enough, you do it even if the odds are against you.” As we look to the future, let us draw inspiration from Tesla’s remarkable journey and strive to create a world that is not only more sustainable but also more equitable, more just, and more inspiring for generations to come. The time to act is now. The future is electric, and it’s up to us to drive it forward.