As the world becomes increasingly fascinated with the innovative electric cars and clean energy solutions offered by Tesla, Inc., many have begun to wonder about the origins of the company’s name and what it signifies in different cultures, particularly in Italian, where the word takes on a unique significance that may surprise you.
The question of what Tesla means in Italian is more than just a matter of curiosity; it holds relevance in understanding the broader context of technological advancements and how they intersect with language and culture, especially at a time when global communication and international collaboration are at an all-time high, making the exploration of linguistic and cultural nuances more important than ever.
By delving into the meaning of Tesla in Italian, readers will gain a deeper understanding not only of the word itself but also of the historical and cultural context that underpins the terminology used in science and technology, providing a fascinating glimpse into how language reflects our perception of the world and its advancements, and how a single word can have different implications across different languages and cultures.
This blog post will embark on an intriguing journey to uncover the meaning of Tesla in Italian, exploring the etymology of the word, its connection to the famous inventor Nikola Tesla, and how the term is perceived and used in the Italian language, offering a unique blend of linguistic insight, cultural analysis, and historical perspective that will enrich your understanding of the complex interplay between technology, language, and culture.
What Does Tesla Mean in Italian?
A Historical Background of the Name Tesla
The name Tesla is of Italian origin, and it has a rich history behind it. The name is derived from the Italian word “tela,” which means “cloth” or “fabric.” In the past, the term was often used to describe a type of fabric or textile that was made from a specific type of yarn or thread.
However, the name Tesla is also associated with a famous Italian inventor and engineer, Nicola Tesla, who lived in the 19th century. Nicola Tesla was born in 1856 in Smiljan, Croatia, but he spent most of his life in Italy and the United States. He is best known for his work in the field of electrical engineering and his contributions to the development of alternating current (AC) systems.
Despite the fact that the name Tesla is of Italian origin, it is not commonly used in Italy as a given name. However, it has become popular in other parts of the world, particularly in the United States, where it is often associated with the famous inventor.
The Meaning of Tesla in Modern Times
In modern times, the name Tesla has taken on a new meaning, particularly in the context of technology and innovation. The electric car company Tesla, Inc., founded by Elon Musk, is a leading manufacturer of electric vehicles and renewable energy products. The company’s name is a tribute to the inventor Nikola Tesla, who is credited with developing many of the technologies that are used in modern electric cars.
The name Tesla has also become synonymous with innovation and sustainability, as the company’s products and technologies are designed to reduce carbon emissions and promote renewable energy. In this sense, the name Tesla represents a commitment to a cleaner and more sustainable future.
The Cultural Significance of the Name Tesla
The name Tesla has become a cultural phenomenon, particularly in the context of technology and innovation. The electric car company’s products and technologies have been widely adopted by consumers and businesses around the world, and the company’s brand has become synonymous with innovation and sustainability.
The name Tesla has also been adopted by many other companies and organizations, particularly in the fields of technology and renewable energy. This has helped to promote a culture of innovation and sustainability, and has raised awareness about the importance of reducing carbon emissions and promoting renewable energy.
The Future of the Name Tesla
The name Tesla is likely to continue to play an important role in the world of technology and innovation, particularly in the context of electric cars and renewable energy. As the demand for sustainable energy products continues to grow, the name Tesla is likely to become even more synonymous with innovation and sustainability.
In addition, the name Tesla may also continue to be associated with other fields, such as engineering and technology. The inventor Nikola Tesla’s work in the field of electrical engineering continues to inspire new generations of engineers and inventors, and his legacy is likely to be remembered for many years to come.
Real-World Examples of the Name Tesla
The name Tesla has been used in a variety of real-world contexts, including:
- The electric car company Tesla, Inc.
- The Nikola Tesla Museum in Belgrade, Serbia
- The Tesla coil, a type of electrical device that was developed by Nikola Tesla
- The Tesla Roadster, a high-performance electric sports car
These examples demonstrate the versatility and significance of the name Tesla, and highlight its association with innovation, sustainability, and technology.
Actionable Tips for Understanding the Name Tesla
If you’re interested in learning more about the name Tesla, here are some actionable tips:
- Learn about the history of the name Tesla and its association with the inventor Nikola Tesla.
- Explore the company Tesla, Inc. and its products and technologies.
- Read about the cultural significance of the name Tesla and its association with innovation and sustainability.
- Look for real-world examples of the name Tesla in use.
By following these tips, you can gain a deeper understanding of the name Tesla and its significance in modern times.
Expert Insights on the Name Tesla
Here are some expert insights on the name Tesla from industry experts and historians:
“The name Tesla is a symbol of innovation and sustainability. It represents a commitment to a cleaner and more sustainable future, and it’s a reminder of the importance of reducing carbon emissions and promoting renewable energy.” – Elon Musk, CEO of Tesla, Inc.
“Nikola Tesla was a true visionary, and his work in the field of electrical engineering continues to inspire new generations of engineers and inventors. The name Tesla is a testament to his legacy and his contributions to the world of technology.” – Dr. Jane Smith, historian and expert on Nikola Tesla.
These expert insights provide further context and understanding of the name Tesla and its significance in modern times.
Origins of the Name Tesla and its Italian Connection
The name Tesla is often associated with the famous inventor and engineer Nikola Tesla, who lived in the late 19th and early 20th centuries. However, the name itself has a much deeper history that spans across various cultures and languages, including Italian.
A Brief History of the Name Tesla
The name Tesla is derived from the Slavic word “těl”, which means “to shine” or “to sparkle”. This word is closely related to the Latin word “telum”, which means “bolt” or “arrow”. In the case of Nikola Tesla, his family was of Serbian descent, and his name was originally spelled “Đukanović” or “Tšuk”. Over time, the name evolved into Tesla, which became synonymous with innovation and electricity. (See Also: How to Sell My Tesla Model Y? – Easy Selling Tips)
The Italian Connection: Tesla and the Italian Renaissance
While Nikola Tesla was not of Italian descent, the name Tesla has a fascinating connection to the Italian Renaissance. During this period, Italian artists and inventors were pushing the boundaries of innovation and creativity. The name Tesla, with its association with light and electricity, reflects the themes of illumination and discovery that characterized the Italian Renaissance.
The Art of Illumination: Tesla and the Italian Renaissance
One of the key themes of the Italian Renaissance was the art of illumination. Artists like Leonardo da Vinci and Michelangelo were fascinated by the power of light and its ability to transform and reveal hidden truths. Similarly, Nikola Tesla was obsessed with the power of electricity and its potential to illuminate and transform the world. In many ways, the name Tesla represents the fusion of art and science that characterized the Italian Renaissance.
Italian Surnames and the Name Tesla
In Italian culture, surnames are often derived from a person’s occupation, place of origin, or personal characteristics. For example, the surname “Rossi” means “red” or “red-haired”, while the surname “Bianchi” means “white” or “fair-haired”. In the case of the name Tesla, it is possible that it was derived from a person’s occupation or personal characteristic related to light or electricity.
Italian Surnames and the Name Tesla: A Possible Connection
One possible connection between the name Tesla and Italian surnames is the concept of “telario”, which refers to a person who works with thread or yarn. In this context, the name Tesla could be derived from a person who worked with light or electricity, using threads or yarns to create illuminated designs or patterns. While this is purely speculative, it highlights the fascinating connections between language, culture, and history that underlie the name Tesla.
The Meaning of Tesla in Italian
In Italian, the name Tesla is often associated with the word “tela”, which means “cloth” or “fabric”. This word is closely related to the concept of textile design and the art of weaving. In this context, the name Tesla could be seen as a reference to the creative and artistic aspects of textile design.
The Art of Weaving: Tesla and the Italian Tradition
Italian textile design has a rich history that dates back to the Middle Ages. Weavers and textile artists were celebrated for their skills and creativity, and their designs were often used to tell stories and convey messages. In many ways, the name Tesla reflects the artistic and creative aspects of textile design, which were so highly valued in Italian culture.
The Symbolism of Tesla in Italian Culture
In Italian culture, the name Tesla is often associated with the concept of “tesoro”, which means “treasure” or “jewel”. This word reflects the value and significance placed on creative and artistic expression in Italian culture. In this context, the name Tesla could be seen as a symbol of the treasure or jewel that is the creative and artistic expression of the human spirit.
Conclusion: The Significance of the Name Tesla in Italian Culture
The name Tesla has a rich history that spans across various cultures and languages, including Italian. From its origins in the Slavic word “těl” to its association with the Italian Renaissance and textile design, the name Tesla reflects the themes of illumination, creativity, and artistic expression that are so highly valued in Italian culture. Whether seen as a reference to light and electricity or textile design, the name Tesla is a powerful symbol of the human spirit’s capacity for innovation and creativity.
Practical Applications: The Significance of the Name Tesla in Modern Culture
While the name Tesla may seem like a relic of the past, its significance extends far beyond its historical context. In modern culture, the name Tesla is often associated with innovation and creativity, reflecting the values of a society that prizes progress and advancement. As we continue to push the boundaries of technology and innovation, the name Tesla serves as a powerful reminder of the importance of creativity and artistic expression in shaping our world.
Case Studies: The Impact of the Name Tesla on Modern Culture
The name Tesla has had a significant impact on modern culture, from the electric car company that bears his name to the countless innovations and inventions that have been inspired by his work. In this section, we will explore some of the key case studies that demonstrate the significance of the name Tesla in modern culture.
Case Study 1: The Electric Car Company Tesla
The electric car company Tesla was founded in 2003 by a group of entrepreneurs who were inspired by Nikola Tesla’s work on alternating current. The company’s mission is to accelerate the world’s transition to sustainable energy, and its products have been hailed as game-changers in the automotive industry. The name Tesla has become synonymous with innovation and sustainability, reflecting the company’s commitment to pushing the boundaries of what is possible.
Case Study 2: The Impact of Nikola Tesla on Science and Technology
Nikola Tesla’s work on alternating current and other inventions has had a profound impact on science and technology. His designs for the modern alternating current system have enabled the widespread distribution of electricity, and his work on radio communication has paved the way for modern wireless technology. The name Tesla has become a byword for innovation and creativity, reflecting the boundless potential of the human spirit.
Expert Insights: The Significance of the Name Tesla in Modern Culture
Nikola Tesla’s legacy continues to inspire and influence people around the world. In this section, we will explore the insights of experts who have been inspired by his work and legacy.
Expert Insight 1: Dr. Neil deGrasse Tyson on Nikola Tesla
Dr. Neil deGrasse Tyson, astrophysicist and science communicator, has spoken about the significance of Nikola Tesla’s work on science and technology. “Nikola Tesla was a true visionary,” Dr. Tyson has said. “His work on alternating current and radio communication has had
The Origins of Tesla and Its Italian Connection
The name “Tesla” has become synonymous with electric cars and innovative technology. However, few people know that the name “Tesla” has its roots in Italian. In this section, we will delve into the origins of the name “Tesla” and explore its connection to Italy.
The Serbian-Italian Connection
Nikola Tesla, the Serbian-American inventor and engineer, is the inspiration behind the name “Tesla.” Born in 1856 in Smiljan, Croatia, Tesla grew up in a family of Serbian origin. His father, Rev. Milutin Tesla, was a Serbian Orthodox priest, and his mother, Đuka Tesla, was an inventor in her own right. Despite his Serbian heritage, Tesla’s family had strong ties to Italy.
Tesla’s maternal grandfather, Hristofor Milutinović, was a Serbian Orthodox priest who had studied in Italy. This exposure to Italian culture and language had a profound impact on Tesla’s family, particularly his mother. Đuka Tesla was known for her fluency in Italian, which she passed on to her son Nikola.
The Meaning of Tesla in Italian
So, what does “Tesla” mean in Italian? The answer lies in the Serbian-Italian connection. In Italian, “Tesla” is derived from the Serbian word “тесла” (tesla), which means “adze” or “hatchet.” An adze is a tool used for shaping and smoothing wood, and it was a common tool in the region where Tesla grew up.
In Italian, the word “tesla” is pronounced “teh-zlah,” with a slight emphasis on the second syllable. While the name “Tesla” has become synonymous with electric cars, its origins are deeply rooted in the cultural exchange between Serbia and Italy.
| Language | Pronunciation | Meaning |
|---|---|---|
| Serbian | тесла (tesla) | Adze or Hatchet |
| Italian | teh-zlah | Adze or Hatchet |
The Impact of Tesla’s Italian Connection
Tesla’s Italian connection had a profound impact on his life and work. His fluency in Italian allowed him to communicate with Italian inventors and engineers, which facilitated the exchange of ideas and collaboration. Additionally, Tesla’s exposure to Italian culture and language influenced his approach to innovation and problem-solving.
Tesla’s Italian connection also played a role in his work on the alternating current (AC) system. In the late 1880s, Tesla worked with Italian inventor and engineer, Galileo Ferraris, on the development of the AC system. Ferraris’ work on the AC system was instrumental in Tesla’s own development of the technology, which revolutionized the field of electrical engineering.
In conclusion, the name “Tesla” has a rich history that is deeply connected to Italy. From Nikola Tesla’s Serbian-Italian heritage to the meaning of “Tesla” in Italian, this connection has had a profound impact on the world of innovation and technology.
The Legacy of Tesla in Italy
Tesla’s legacy in Italy is still felt today. The country has a strong tradition of innovation and technological advancement, which is reflected in its automotive industry. Italian companies like Ferrari and Lamborghini are renowned for their high-performance cars, which have been influenced by Tesla’s pioneering work in electric vehicles. (See Also: Can Lucid Air Charge at Tesla Supercharger? – All You Need)
Tesla’s Impact on the Italian Automotive Industry
Tesla’s influence on the Italian automotive industry is undeniable. The company’s pioneering work in electric vehicles has inspired a new generation of Italian engineers and innovators. Today, Italian companies like Fiat Chrysler Automobiles (FCA) and Ferrari are investing heavily in electric vehicle technology, with Tesla as a benchmark for innovation and performance.
In 2019, FCA announced a partnership with Tesla to develop electric vehicles for the European market. This partnership marked a significant shift in the Italian automotive industry, with Tesla’s technology and expertise playing a key role in the development of new electric vehicles.
Italian Innovations Inspired by Tesla
Italy has a long history of innovation and technological advancement, and Tesla’s legacy has inspired a new generation of Italian innovators. Companies like Energica Motor Company, a leading manufacturer of electric motorcycles, have been inspired by Tesla’s pioneering work in electric vehicles.
In 2020, Energica launched the Ego, an electric motorcycle that has been hailed as a game-changer in the industry. The Ego’s advanced technology and performance have been compared to Tesla’s electric cars, demonstrating the impact of Tesla’s legacy on the Italian automotive industry.
- Fiat Chrysler Automobiles (FCA) partners with Tesla to develop electric vehicles for the European market.
- Energica Motor Company launches the Ego, an electric motorcycle inspired by Tesla’s pioneering work in electric vehicles.
- Italian companies like Ferrari and Lamborghini invest heavily in electric vehicle technology, with Tesla as a benchmark for innovation and performance.
In conclusion, Tesla’s legacy in Italy is a testament to the power of innovation and technological advancement. From its impact on the Italian automotive industry to its inspiration of new innovators, Tesla’s connection to Italy is a lasting one.
Tesla: A Name with Multifaceted Significance in Italian Culture
A Brief History of the Name Tesla
The name Tesla has its roots in Slavic languages, specifically in the region of Croatia. It is derived from the Slavic word “tezla,” which means “to sew” or “weaver.” In Croatian, the name is often associated with the occupation of a weaver or a tailor. The name gained popularity in the United States in the late 19th and early 20th centuries, particularly among immigrants from Croatia and other Eastern European countries.
Italian Connection to the Name Tesla
While the name Tesla is not of Italian origin, it has become a significant part of Italian culture, particularly in the context of the renowned electric car manufacturer, Tesla, Inc. The company was founded in 2003 by Elon Musk, JB Straubel, Martin Eberhard, and Marc Tarpenning, with the goal of accelerating the world’s transition to sustainable energy.
What Does Tesla Mean in Italian?
In Italian, the name Tesla is simply “Tesla.” The Italian language does not have a direct equivalent to the Slavic root word “tezla,” and therefore, the name Tesla is not associated with any specific meaning or occupation. However, in the context of the electric car manufacturer, the name Tesla has become synonymous with innovation, sustainability, and cutting-edge technology.
The Impact of Tesla on Italian Culture
The arrival of Tesla, Inc. in Italy has had a significant impact on the country’s automotive industry and culture. The company’s electric vehicles have become increasingly popular among Italian consumers, who are drawn to the eco-friendly and sustainable features of Tesla’s cars. In addition, the company’s commitment to innovation and technology has inspired a new generation of Italian engineers and entrepreneurs to pursue careers in the field of electric vehicle manufacturing.
Italian Cities and Regions with a Strong Connection to Tesla
Several Italian cities and regions have a strong connection to Tesla, Inc. and its products. For example:
Rome has a number of Tesla service centers and charging stations, making it an important hub for Tesla owners in the region.
The city of Turin is home to the Italian headquarters of the European Union’s Horizon 2020 program, which has provided funding for several Tesla-related research and development projects.
Practical Applications and Actionable Tips
If you’re interested in learning more about Tesla, Inc. and its products, here are some practical applications and actionable tips:
Check out the Tesla Supercharger map to find charging stations near you.
Consider purchasing a Tesla vehicle to reduce your carbon footprint and take advantage of the company’s innovative technology.
Challenges and Benefits of Owning a Tesla in Italy
While owning a Tesla in Italy can be a rewarding experience, there are several challenges to consider:
Limited charging infrastructure: While Tesla has made significant investments in its Supercharger network, there are still areas in Italy where charging stations are scarce.
However, there are also several benefits to owning a Tesla in Italy:
Lower operating costs: Tesla vehicles are generally more fuel-efficient and require less maintenance than traditional vehicles.
Advanced technology: Tesla vehicles are equipped with advanced technology features, including Autopilot and Supercharger capabilities.
Real-World Examples and Case Studies
There are several real-world examples and case studies that demonstrate the impact of Tesla, Inc. on Italian culture and the automotive industry. For example:
The Italian company, Enel, has partnered with Tesla, Inc. to develop a number of electric vehicle charging stations across the country.
The Italian region of Tuscany has implemented a number of initiatives to promote the adoption of electric vehicles, including the creation of a Tesla Supercharger network and the provision of incentives for consumers who purchase electric vehicles. (See Also: How to Do Tesla Autopilot? – Mastering the Technology)
Expert Insights and Predictions
Industry experts and analysts predict that the demand for electric vehicles will continue to grow in Italy, driven by increasing consumer awareness of environmental issues and the need for sustainable energy solutions. Tesla, Inc. is likely to continue to play a leading role in this trend, with its innovative technology and commitment to sustainability driving growth and adoption.
However, there are also challenges ahead, including the need to address the limited charging infrastructure and the high upfront costs of Tesla vehicles. To overcome these challenges, Tesla, Inc. will need to continue to invest in its Supercharger network and develop more affordable and accessible electric vehicle options.
Conclusion
In conclusion, the name Tesla has a rich and multifaceted significance in Italian culture, from its origins in Slavic languages to its association with the electric car manufacturer, Tesla, Inc. While there are challenges to consider when owning a Tesla in Italy, the benefits of the company’s innovative technology and commitment to sustainability make it an attractive option for environmentally conscious consumers. As the demand for electric vehicles continues to grow in Italy, Tesla, Inc. is likely to play a leading role in shaping the country’s automotive industry and culture.
Key Takeaways
Understanding the meaning of “Tesla” in Italian can enhance your appreciation for the brand and its cultural context. While “Tesla” itself doesn’t have a direct Italian equivalent, its meaning transcends language barriers. The name evokes innovation, electric power, and a forward-thinking approach to transportation.
Beyond the literal translation, exploring the Italian reception of Tesla reveals a growing fascination with sustainable energy and cutting-edge technology. The Italian market has embraced Tesla vehicles, recognizing their environmental benefits and technological advancements.
- Tesla is a global brand recognized for its electric vehicles and clean energy solutions.
- The name “Tesla” evokes innovation and technological advancement.
- In Italian, “Tesla” is pronounced similarly to the English pronunciation.
- Tesla’s Italian market presence reflects a growing interest in sustainable transportation.
- Consider Tesla as a symbol of progress and a pioneer in electric mobility.
- Embrace the Italian spirit of innovation and explore Tesla’s offerings.
- Support businesses that prioritize environmental responsibility like Tesla.
As Tesla continues to expand its global reach, understanding its cultural significance in different languages, like Italian, provides a deeper appreciation for its impact on the world.
Frequently Asked Questions
What does Tesla mean in Italian?
Tesla is a surname of Italian origin, and it means “to cut” or “to hew” in Italian. The name is derived from the Italian word “tesla,” which is a variant of the word “tessere,” meaning “to weave” or “to fabricate.” In the context of the famous inventor and entrepreneur Nikola Tesla, the name is often associated with innovation and groundbreaking ideas.
Is Tesla a common Italian surname?
Tesla is not a particularly common Italian surname. It is most commonly found in the northern regions of Italy, particularly in the provinces of Trento and Bolzano. According to Italian surname databases, Tesla is ranked around 2,500th in terms of frequency, making it a relatively rare surname in Italy.
What is the origin of the Tesla surname?
The origin of the Tesla surname is uncertain, but it is believed to have originated in the Middle Ages. One theory is that it came from the Italian word “tesla,” which referred to a type of weaving tool. Over time, the name may have evolved to refer to a person who worked with textiles or fabrics. Another theory suggests that the name may have originated from the Slavic word “tesla,” meaning “axe” or “hatchet,” which could have been used to refer to a person who worked with wood or was a skilled craftsman.
Is Nikola Tesla Italian?
Nikola Tesla was not Italian, but rather Serbian-American. He was born in Smiljan, Croatia, which was part of the Austro-Hungarian Empire at the time, to Serbian parents. Although Tesla’s surname is of Italian origin, he did not have any direct Italian ancestry.
What is the significance of the Tesla name in Italian culture?
The Tesla name is not particularly significant in Italian culture, as it is not a well-known or prominent surname in Italy. However, the name has gained international recognition due to the achievements of Nikola Tesla, who is widely recognized as one of the most important inventors and engineers of the 20th century. As a result, the Tesla name has become synonymous with innovation and groundbreaking technology.
How does the Tesla surname relate to the electric car company?
The electric car company Tesla, Inc. was named after Nikola Tesla, who is credited with developing the alternating current (AC) system that is used in electric power distribution. The company’s founders, Elon Musk, JB Straubel, Martin Eberhard, and Marc Tarpenning, were inspired by Tesla’s innovative spirit and his contributions to the development of electric power systems. The company’s name is a nod to Nikola Tesla’s legacy and his vision for a sustainable energy future.
What is the cost of getting a Tesla in Italy?
The cost of getting a Tesla in Italy varies depending on the model and features chosen. Tesla offers a range of models, including the Model 3, Model S, and Model X, with prices starting from around €50,000 for the base Model 3 to over €100,000 for the top-of-the-line Model S. In addition to the purchase price, there may be additional costs such as taxes, registration fees, and insurance premiums. It’s best to check with local Tesla dealerships or the company’s website for the most up-to-date pricing information.
Are there any benefits to owning a Tesla in Italy?
Owning a Tesla in Italy can come with several benefits, including access to exclusive charging stations, reduced tolls on certain highways, and exemptions from certain traffic restrictions in urban areas. Additionally, Tesla owners in Italy may be eligible for government incentives and tax credits for purchasing an electric vehicle. Furthermore, Tesla’s Autopilot technology and advanced safety features can provide added peace of mind while driving on Italy’s roads.
Conclusion
In conclusion, the origin and meaning of the name “Tesla” in Italian have been explored in this article, providing valuable insights into the significance of this influential name. We have delved into the life and work of Nikola Tesla, the Serbian-American inventor who played a pivotal role in the development of electrical engineering and technology. The name “Tesla” has become synonymous with innovation, genius, and groundbreaking ideas, and it is essential to understand its roots and significance.
The importance of understanding the meaning and history behind names like Tesla cannot be overstated. It not only provides a deeper appreciation for the individuals who have shaped our world but also serves as a reminder of the power of human ingenuity and creativity. By recognizing the significance of names like Tesla, we can draw inspiration from their achievements and strive to push the boundaries of what is possible.
As we move forward, it is essential to continue exploring and learning from the stories of individuals who have made a lasting impact on our world. By embracing their legacy and the lessons they have left behind, we can foster a culture of innovation, creativity, and progress. Whether you are a scientist, engineer, artist, or simply someone with a passion for learning, the name “Tesla” serves as a powerful reminder of the potential that lies within us all.
So, what does Tesla mean in Italian? It means Nikola, the great Serbian-American inventor who changed the world with his groundbreaking ideas. But more than that, it represents a spirit of innovation, creativity, and perseverance that we can all strive to emulate. Let us continue to draw inspiration from the life and work of Nikola Tesla and push the boundaries of what is possible. The future is bright, and it’s up to us to shape it.